Milestones

  • 2005

    We established our business through our now onshore Operating Entity, Beijing Xuncheng.

    We launched our first online education platform Koolearn.

  • 2006

    New Oriental (including Beijing Xuncheng) was listed on the NYSE under the symbol "EDU".

  • 2007

    We gained our first institutional customer.

  • 2012

    We launched our first English-learning mobile app Donut.

  • 2014

    We launched our self-adaptive learning system Zhixin.

  • 2016

    Linzhi Tencent invested in our Group.

  • 2017

    We launched our location-based live interactive tutorial service for K-12 students DFUB.

  • 2018

    Our Company was incorporated as an exempted company with limited liability in the Cayman Islands.

    Dragon Cloud and ChinaCity Capital, our series B Pre-IPO Investors, invested in our Group.

    Mr. Yu, New Oriental’s founder, our Director and chairman of the Board, through Tigerstep, invested in our Group by subscribing our series C preferred shares.

Management Team

  • Directors
  • Senior Management

Mr. Yu MinhongChairman of Koolearn

Mr. Yu Minhong is the founder of our company and has served as the executive chairman of our board of directors since 2001. He was also our chief executive officer from 2001 to September 2016. In addition to his roles in our company, Mr. Yu also serves as vice chairman of the Beijing Young Entrepreneurs Association and vice chairman of the Committee of Education of the Central Committee of the China Democratic League.
Prior to founding our first school in 1993, Mr. Yu was an English instructor at Peking University from 1985 to 1991. Mr. Yu received his bachelor’s degree in English from Peking University.

  • Ms. SUN Chang Executive Director,CEO
    Ms. Sun joined our company in 2004 and is in charge of the overall management  since then. Under her outstanding leadership, our company has gained sustainable growth. Ms. Sun has rich experience in online education business and corporation management, and is generally acknowledged as the leading role in online education business. Before Ms. Sun joined us, she served at China Unicom, Microsoft, and GE. Ms. Sun received her MBA at Renmin University of China.

  • Mr. YIN Qiang Executive Director,CFO
    Mr. Yin joined New Oriental Group in 2005 and served as CFO. Mr. Yin became the CFO of our company in 2016. Mr. Yin has outstanding background in financial management and investor relation. Prior to joining New Oriental group, Mr. Yin worked at PwC and Sinovatech. Mr. Yin graduated from the MBA program of Peking University.

  • Mr. PAN Xin Executive Director,COO
    Mr. Pan joined us in 2006 and is responsible for online operation, marketing strategy, and the startup of new business. Since Mr. Pan joined us, sales performance has sustained rapid growth. Before Mr. Pan being part of the company, he had working experience at some well-known consulting companies, such as Ogilvy and Eguan. Mr. Pan hold a bachelor’s degree from Beihang University.

  • Mr. Wu Qiang Non-executive Director
    Mr. Wu joined New Oriental Group in 1999 and was the principal of New Oriental Beijing school. Mr. Wu serves as the Vice President now. Before his career in New Oriental Group, Mr. Wu worked at Founder. Mr. Wu graduated from Chinese Academy of Science with a master’s degree.

  • Ms. LEUNG Yu Hua Catherine Non-executive Director
    Ms. Leung received her bachelor of science in economics from the Wharton School of the University of Pennsylvania. Ms. Leung is currently the vice-general manager of the strategy development department at Sixjoy Hong Kong Limited, a subsidy of Tencent, and served as a senior research analyst at Arete Research Services L.L.P. (from November 2012 to June 2013) and an executive director in the investment research division at Goldman Sachs (Asia) L.L.C. (from August 2010 to November 2012).

  • Ms. SUN Chang Co-CEO
    Ms. Sun joined our company in 2004 and is in charge of the overall management  since then. Under her outstanding leadership, our company has gained sustainable growth. Ms. Sun has rich experience in online education business and corporation management, and is generally acknowledged as the leading role in online education business. Before Ms. Sun joined us, she served at China Unicom, Microsoft, and GE. Ms. Sun received her MBA at Renmin University of China.

  • Mr. SUN Dongxu Co-CEO
    Mr. Sun, aged 33, is a co-chief executive officer of our Company. Mr. Sun is also a co-chief executive officer of Beijing Xuncheng (since January 2019). Prior to this, Mr. Sun was the principal of Xi’an New Oriental School (from April 2016 to July 2018) and the regional president of Northwestern China of New Oriental China (from April 2016 to May 2018). Mr. Sun began his career with the Group as a teacher in the foreign exams department of Tianjin New Oriental School (from June 2007 to June 2008). Between June 2008 and April 2016, Mr. Sun worked at Hefei New Oriental School, beginning as the assistant supervisor of the foreign examination department (from June 2008 to June 2009), and moving through various positions within the school to ultimately act as the assistant principal (from March 2012 to October 2013), and principal (from October 2013 to April 2016). Aside from our Group, Mr. Sun is the assistant vice-president of New Oriental China (since April 2016). Mr. Sun received his bachelor’s degree in engineering, majoring in computer science and technology, from Nankai University (南開大學), China, in June 2007.During the last three years, Mr. Sun did not, and currently does not, hold any directorships in any listed company.

  • Mr. YIN Qiang CFO
    Mr. Yin joined New Oriental Group in 2005 and served as CFO. Mr. Yin became the CFO of our company in 2016. Mr. Yin has outstanding background in financial management and investor relation. Prior to joining New Oriental group, Mr. Yin worked at PwC and Sinovatech. Mr. Yin graduated from the MBA program of Peking University.

  • Mr. PAN Xin COO
    Mr. Pan joined us in 2006 and is responsible for online operation, marketing strategy, and the startup of new business. Since Mr. Pan joined us, sales performance has sustained rapid growth. Before Mr. Pan being part of the company, he had working experience at some well-known consulting companies, such as Ogilvy and Eguan. Mr. Pan hold a bachelor’s degree from Beihang University.

  • Mr. Zeng Ming CTO
    Mr. Zeng joined our company in 2012 and is in charge of the whole technology-related management. Mr. Zeng has excellent experience in technology management and technical perspective. Mr. Zeng served at Microsoft as technology manager before he took over the position of CTO at our company. Mr. Zeng received master’s degree from Beihang University.

Culture

Core Values

  • Our core value is to simplify your learning.

  • Being inspired by the spirit of New Oriental Group, Our vision is be the most respected online education enterprise.

  • Our high teaching quality derives from powerful teaching resources.

  • We keep innovating our teaching methods to maintain our leading position in the online education industry.

Talent Development

Our talent development scheme is based on the advanced "Training, Acting, Teaching" theory, which is a combination of implementation, transformation and organization, as well as "Harvard Leadership Theory". The talent development scheme is in line with our core values, with the specific purpose of build a effective training program, a leadership cultivation path, and a comprehensive evaluation system.

Our Talent Development Path

HPD strategy consensus, capability establishment, talent review, potential development courses Professional Pro Sales Pro
PM Pro
Technical Pro
Teaching
management Pro
Pro operation Koo club,
Wechat community,
H5, emails,
subscriptions, posters
Leadership leadership development courses, internal training, working experience sharing
Staff Level public courses, reading club, external training, Koo show
New Employee new employee development program, management trainee program
Business working capacity development, external exchange program

Our Leadership Development Path

Work Environment

Employee Activities

  • Annual Party

    Annual party is one of the most important activities.

  • Team building activities

    All departments actively organize Team Building Act in various ways for better team spirit.

  • Sports

    For better health of our employees, we organized basketball club, swimming club, and marathon club.

  • Public welfare undertakings

    We concern public welfare and have conducted various warm-sending activities.

Join Us

Partnership

  • Business Cooperation

    Contact : Mr. Wang
    Telephone: +86 010 62609068 (non-Ad cooperation)
    E-mail:wangzhaoyang@koolearn.com

  • Promotion Cooperation

    Contact :Ms. Deng
    E-mail:dengsihan@koolearn.com

  • Internet Cooperation

    Contact : Ms. Yang
    Telephone: +86 010 62609419
    E-mail:yangning@koolearn.com

  • Online Agency

    Contact : Ms. Yang
    Telephone: +86 010 62609419
    E-mail:yangning@koolearn.com